Communication and Design

This course introduces the fundamental concepts and processes of human communication, including communication models, perception, verbal and nonverbal communication, interpersonal and group communication, culture, persuasion, mass media, digital communication and ethics. Students learn to analyze communication processes in various contexts.

Introduces basic principles, concepts and methods of computer-aided art, design and aesthetics. Students develop their creative expression through artistic exercises and projects.

Explores the evolution of digital media, new media platforms, visual culture, digital marketing, social media, digital arts and communication ethics. Students gain foundational knowledge of digital content production and emerging communication technologies.

Examines major approaches, theories and models of communication and media studies within their historical, cultural and intellectual contexts. Students critically evaluate the contributions and limitations of communication theories.

Develops students' understanding of computer-aided art, design principles and aesthetics. Creative projects encourage students to express observations, impressions and emotions through visual works.

Introduces screenwriting, visual and audio production and moving-image design. Practical assignments provide experience in developing creative motion picture projects.

Develops skills in preparing professional digital presentations through visual communication, design principles, presentation techniques and effective use of digital technologies.

The published course description focuses on basic video production techniques and practical skills relating to pre-production, production and post-production processes.

Introduces raster and vector graphics, color theory, typography, composition, digital advertising graphics, branding and interface design. Practical exercises develop digital design skills.

Introduces the principles and processes of public relations, including campaign planning, identifying target audiences, implementation and evaluation. Students learn to apply systematic approaches to public relations practice.

Provides practical experience in basic video production techniques, including pre-production planning, production methods and post-production processes.

Expands digital graphic design skills through color, typography, visual composition, digital advertising, branding and applied design projects.

Introduces journalistic principles, newsroom operations, the news production process and the professional roles and responsibilities of journalists.

Explores the history of writing, typographic terminology, letter anatomy, typeface design, composition and digital typography tools. Practical work supports the development of original typography.

Examines social networking sites, blogs, video games, smartphones and new media technologies, with particular attention to their influence on society, communication and public and private life.

Introduces screenwriting, story structure, character development, dialogue and visual storytelling. Students explore screenplay development through creative writing and film examples.

Introduces web page structure, HTML, web programming concepts, website management, design tools and interaction technologies through applied web design exercises.

Introduces fundamental research methods and techniques in the social sciences. Students develop the knowledge necessary to design and carry out research projects.

Introduces the theory and practice of video post-production, digital editing techniques and narrative construction through editing software.

Covers mobile interface design, user experience, information architecture, wireframing and low- and high-fidelity prototyping. Students gain practical experience in designing functional mobile applications.

Students apply the knowledge and skills acquired throughout their studies to individual or group projects. Projects involve research, planning, professional practice and the development of creative work under academic and industry supervision.

Covers film development from initial concept to production, including screenwriting, character analysis, budgeting, locations, costumes, technical equipment, art direction and rehearsals.

Students develop and complete comprehensive graduation projects through research, creative production, teamwork and professional reporting, integrating academic knowledge with practical application.

Develops film production and directing skills, including script development, shooting plans, budgeting, set and costume preparation, technical production and actor rehearsals.

Explores user-centered design, identifying needs, product development and innovative problem-solving through theoretical and practical design thinking methods.

Surveys major periods and movements in art history, examining painting, sculpture, architecture and ceramics in relation to their social, political and cultural contexts.

Surveys cinema history from the birth of motion pictures to contemporary filmmaking, examining influential films, film technology, industry and cultural development.

Introduces short film production, camera movements, lighting, color, sound and the essential stages of filmmaking.

Teaches visual story planning through storyboard drawing for film, television, animation and games. Practical exercises strengthen sequential storytelling and visualization skills.

Examines intercultural communication theories, cultural differences and the relationship between mass media and intercultural interactions.

Introduces audio production techniques, radio broadcasting, scripting, recording, editing and the production of podcasts and multimedia audio programs.

Introduces the history, principles, processes and strategies of advertising, focusing on digital advertising concepts and practices.

Develops communication, teamwork and creativity through improvisation, storytelling, body language, voice techniques and theatrical performance projects.

Covers social media strategy, audience analysis, brand promotion, engagement evaluation, editorial planning and crisis management.

Introduces instructional design models, learning objectives, learner analysis, instructional materials, implementation and evaluation.

Introduces principles and methods of presenting information through visual design, composition and effective graphic communication.

Introduces documentary film history, theories, major movements and methods of analyzing and producing documentary films.

Explores information visualization, design research and the transformation of complex data into clear and visually effective infographics.

Covers the technical and aesthetic stages of stop-motion filmmaking, including shooting, editing, green screen production and collaborative film projects.

Focuses on creative writing for digital media, copywriting techniques, media literacy, professional writing practice and blog content production.

Introduces user interface design principles and methods. Students analyze existing interfaces and develop their own designs through practical exercises.

Explores composition, framing, mise-en-scène, camera movement and visual storytelling in film and video production through applied projects.

Examines perception as a constructed process shaped by visual representation, perspective, observation, institutional practices and technologies. Students critically analyze the relationship between images, truth, power, visibility and communication.

Critically examines the relationship between society and technology, with particular attention to digitalization and human-machine interaction.

Explores the development of moving images as an art form, methods of visual representation, perception and different ways of seeing.

Introduces two- and three-dimensional animation, motion graphics, visual storytelling, digital production techniques and creative approaches to animation.

Introduces digital publishing concepts and production methods, including logos, brochures, posters, promotional materials and print and digital publication design.

Examines internal communication, advertising, public relations, integrated marketing communication and digital communication technologies in relation to organizational objectives.

Introduces television studio production, camera operation, audio production, television directing and basic live broadcasting principles.

Explores applications of artificial intelligence in animation production, including AI-assisted creative tools, character animation, automation and scene design.

Introduces visual effects software, compositing, motion graphics and industry practices for planning and producing digital visual effects.

Examines strategic brand management, corporate branding, brand identity, reputation building and reputation management processes.

Develops critical methods for examining media texts and their relationship to ideology, power, class, gender, culture and identity.

Explores animated information design through motion graphics, timing, video, sound and visual composition.

Develops drawing and illustration skills through experimentation with traditional and contemporary approaches, helping students establish their own visual language.