Communication and Design

Introduces fundamental communication concepts, the communication process, sources, messages, channels, receivers, encoding and decoding, feedback, noise and selective perception. Communication models and basic communication skills are examined.

Introduces fundamental principles of computer-aided art, design and aesthetics through creative practical exercises.

Explores new media technologies, integrated media, interactive television, mobile media, podcasts and blogs.

Examines major communication theories and models, their historical and cultural contexts, and their relationship with social theory.

Develops students' creative abilities through computer-aided art, design principles and practical visual expression.

Introduces moving-image design, visual storytelling, sound production and creative motion picture projects.

Develops the ability to research, organize and present information effectively using digital presentation tools.

Introduces video production techniques, pre-production planning, production and post-production through practical assignments.

Develops visual communication design skills using software such as Adobe Illustrator and Photoshop to produce digital graphic projects.

Introduces public relations concepts, history, strategies and practices at local, national and international levels.

Surveys the history of motion pictures, major films, cinema technology, film industries and cultural developments.

Examines new media platforms such as social networks, blogs, video games and smartphones, and their effects on society and communication.

Develops digital design skills through visual communication projects using Illustrator, Photoshop and InDesign.

Introduces the history of photography, analog and digital techniques, framing and practical photographic methods.

Introduces journalism principles, newsroom operations, news production processes and professional responsibilities.

Explores the history, concepts, processes and strategies of advertising, with emphasis on digital advertising.

Introduces screenwriting, original screenplay development, short-story writing and storyboard processes.

Introduces fundamental research methods and techniques used to design and conduct social science research projects.

Covers website structures, HTML, web programming fundamentals, site management and interactive web design.

Explores framing, mise-en-scène, camera movement and visual composition in film and video production.

Introduces mobile user interface design, user analysis, usability and the development of interactive digital experiences.

Introduces digital video editing, post-production techniques and storytelling through editing.

Explores social media strategy, target audiences, brand promotion, engagement, editorial planning and crisis management.

Students apply academic and professional knowledge through supervised individual or group projects, integrating research, creative production and practical experience.

Covers film development, scripts, character analysis, budgets, locations, costumes, production planning and directing.

Students complete comprehensive graduation projects through research, practical production, collaboration and professional reporting.

Develops practical filmmaking and directing skills through script preparation, production planning, budgeting, shooting and actor rehearsals.

Examines major artistic periods, movements, artists and works within their social, political and cultural contexts.

Covers multimedia formats, audio and video processing, content-sharing platforms, HTML coding and web design projects.

Introduces short film production, shooting techniques, camera movement, lighting, color and music.

Develops skills in stop-motion animation, multimedia sequencing, visual aesthetics and practical animation production.

Explores intercultural communication, cultural differences and the relationship between mass media and intercultural interactions.

Introduces design thinking, problem-solving approaches, storyboarding and user-centered design methods.

Explores instructional design principles, learning objectives, learner analysis, development, implementation and evaluation.

Introduces principles of information design, visual organization and the effective presentation of complex information.

Introduces the history and theory of documentary cinema, major movements and approaches to documentary film analysis.

Develops skills in visualizing and organizing complex data using effective infographic design methods.

Introduces storyboard drawing for film, television, animation and games through sequential storytelling exercises.

Develops creative writing and copywriting skills for digital media, including blog writing and professional writing practice.

Introduces user interface design principles, interface analysis and the practical design process.

Examines moving images as an art form, visual representation, perception and different ways of seeing.

Explores typography history, letter anatomy, typographic composition, font design and digital typography tools.

Introduces digital publishing and practical production of logos, brochures, posters and publication designs.

Examines internal communication, advertising, public relations and integrated marketing communication in organizations.

Develops critical approaches to analyzing media texts in relation to ideology, power, class, gender and identity.

Introduces audio production techniques, radio broadcasting, scripting, editing and podcast production.

Explores visual effects software, motion graphics, compositing and techniques used in digital visual effects production.

Examines strategic brand management, brand identity, corporate branding and reputation management processes.

Introduces television production, studio practices, program planning, camera operation and broadcasting.

Introduces two- and three-dimensional animation, modeling, digital animation techniques and visual storytelling.

Explores motion graphics, timing and the combination of video, audio and visual elements in animated information design.

Develops drawing and illustration skills through traditional and contemporary creative approaches and experimentation.